The client wanted to treat the Fibracep® product as an independent brand getting a brand new identity closer to the target.
Color and form, as a representation of the organism, are the basis of the brand identity. Curved and playful forms create visual mosaics that project dynamism and life.
This system is transversal in all the products and together with typography it defines the character of the packs and the website. Where clarity and simplicity settle a direct communication with the user.