An independent designer
focus on experience and interaction.

This is how I work




You come with a project idea. We have a meeting and comment that idea in order to get some questions (probably a lot) that will guide us to comprehensive and detailed brief outlining the deliverables and scope of the project.

What and why?

I want to deeply know what we are going to create and establish a relationship understanding why the project is needed now and with which goal.



We share some design ideas and talk (better with a coffee) about the target market and its characteristics such as demographics and psychographics. Then comes some research and benchmarking to know deeper the business field strategies and the competitors.


Since we want the best possible user or customer experience we must know them down to the last detail. How and where they think and interact. Who they are.



After the content analysis it’s time to design. Solving the project needs with structure, hierarchy and a creative and usable interface centered on the user to achieve project’s goals.

How and why?

A user-centered design will optimize the product around the user interaction behaviour.