Hey! I’m Hugo Bermúdez, a designer focused on digital product design as well as brand design. With a wide background in both graphic and digital projects and more than ten years of experience in designing user-centered solutions that align business goals with user needs.
After working for several studios, and had cofounded a multidisciplinary design studio, I currently work as a freelance designer.
I’m also mentoring design students from all over the world at guiding them 1-on-1 to help them reach their goals.
If you’re interested in working together, don’t hesitate to say hola!
You come with a project idea. We have a meeting and comment that idea in order to get some questions (probably a lot) that will guide us to a comprehensive and detailed brief outlining the deliverables and scope of the project.
I want to deeply know what we are going to create and establish a relationship understanding the goals of the business and why it is needed now.
We share some design ideas and talk (better with a coffee) about the target market and its characteristics, such as demographics and psychographics, and habits. Then comes some research and benchmarking to know deeper the market strategies and the competitors.
Since we want the best possible user or customer experience we must know them down to the last detail. How and where they think and interact. Who they are.
After the content analysis it’s time to design. Align the project goals with user needs through a structured, hierarchized, creative and usable solution centered on the user.
A user-centered design will optimize the product around the user interaction behaviour.
I’ve been lucky to be involved, through my whole career, in projects for companies such as: